Building on the success of the 2024 campaign, Scrubs & Beyond brought the same relatable, no-nonsense approach to Nurses Week 2025, continuing to replace cliché appreciation messaging with gifts nurses actually wanted: deals on the scrubs they wear every day. The 2025 campaign expanded on the original concept with humorous video content that brought the message to life through relatable scenarios, witty scripts, and on-camera appearances. I wrote and, at times, starred in these videos, bringing personality and humor to a campaign that celebrated nurses by understanding what they truly value.