Movember x Kindthread
Kindthread partnered with Movember and Scrubs & Beyond to elevate the conversation around men’s health, with a focus on mental well-being, suicide prevention, and physical health. Through a purpose-driven campaign spanning digital, social, and retail channels, the partnership combined awareness-building with tangible support for healthcare professionals, reinforcing the importance of caring for those who dedicate their lives to caring for others.
Homepage
MOVEMBER X KINDTHREAD LAUNCH WEBSITE
As part of the campaign, the website launch introduced an added wellness benefit through BetterSleep, offering users access to personalized sleep sounds, meditations, and science-backed tools to support better rest and relaxation.
MOVEMBER X KINDTHREAD LAUNCH EMAIL
SL: Scrubs & Beyond x Movember x Kindthread
PH: Working together to stop men from dying too young.
MOVEMBER EMAIL SERIES
SOCIAL MEDIA
LAUNCH SOCIAL SERIES
Our social media content focused on educating and empowering the community through meaningful statistics and insights surrounding men’s mental and physical health. Rather than prioritizing sales, the posts positioned Kindthread as a resource for awareness, encouraging informed conversations and reinforcing the importance of proactive health and self-care.
